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Chrysler Group LLC: new logo, new strategy

On 4 November 2009, Sergio Marchionne hosted a day-long presentation of his management team’s vision for Chrysler. The five-year plan, presented over a session lasting more than eight hours, was broadcast live on the Chrysler Group LLC website.

The key points are summarised in the following document.

FINANCIAL STATUS

Sergio Marchionne opened proceedings …

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